As the world undergoes digitization, the retail sector is experiencing a paradigm shift as clients move from offline to online channels for shopping. To keep pace, the physical stores need to personalize shopping experiences and anticipate their future purchase needs.
The retail horizon is experiencing, for the first time, data explosion, connected devices, and customer-centric digital platforms. By analyzing and understanding product and customer data through marketing strategies and backend systems, we can create nuanced and heightened omnichannel experiences.
Amid these changes, old challenges remain, such as the lack of business models, siloed applications, and the difficulty of deploying new technologies. Hence the need to create an end-to-end, well-connected, omnichannel shopping experience that addresses current challenges and implements new technologies.