Currently, as the world undergoes digitization, the retail sector is experiencing a paradigm shift as clients shift between online and offline channels for shopping. It is imperative for physical retail outlets not only to provide in-store personalization, but also address the digital-savvy client’s requirements and look at the big picture.
The retail horizon is filled with a never-before-experienced data explosion, connected devices, and customer-centric digital platforms. By analyzing and understanding product and customer data through marketing strategies and backend systems, omnichannel experiences are elevated.
In the midst of these changes, old challenges remain, such as the lack of business models, siloed applications, and the difficulty of deploying new technologies. Therefore, it is necessary to create an end-to-end, well-connected, omnichannel shopping experience that addresses current challenges and implements new technologies.